Heart disease is the No. 1 killer of women, and yet very few women participate in clinical trials. That is especially a problem when you consider that heart disease, and their treatments, often don’t affect women and men in the same way—they don’t even affect all women alike. So, it is obvious more data is needed—and Bloomer Tech believes they have an obvious solution. The company is developing flexible, washable biometric sensors that can be incorporated into everyday clothing, starting with smart bras. These sensors can measure electrocardiogram and activity data, which includes the full PQRST segments as well as step counts, fall detection, and posture.